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consumer & b2b recruitment for research studies
speak to the right people, discover the right answers
Since 2002, Rome Field & Research International has supported both innovative start-ups and established global brands. Beyond consultancy, we deliver end-to-end qualitative and quantitative market research services across Italy and Europe.
Participant recruitment lies at the heart of meaningful research, and accurate insights come from engaging the most relevant audience
That’s why recruitment is central to everything we do. We don’t rely on generic mass databases.
We apply rigorous quality standards at every stage, from sourcing and profiling to participation history, ensuring reliable, relevant and high-quality respondents. This focused approach allows us to deliver precise, timely and compliant recruitment, even for the most complex research projects. Identiclic is our proprietary access panel of Italian consumers and B2B professionals; it is at the core of our recruitment capabilities. Members voluntarily register through a dedicated platform to take part in surveys and research projects managed directly by us. From this carefully vetted pool, we recruit participants for both qualitative and quantitative studies across industries.
key strengths of identiclic
- detailed profiling across demographic, behavioral and professional criteria
- ongoing data validation with automatic removal of inactive, duplicate or suspicious entries
- access to niche audiences and hard-to-reach professional segments
- fast and flexible recruitment without compromising quality
- 100% ESOMAR-compliant processes
main research methodologies
- individual interviews and focus groups
- online communities, diaries and bulletin boards
- ongoing tracking panel
- product/service testing
- usability testing/ux
- ethnographic studies
- shop-alongs
- pre-recruit to central location
main research areas
- new product/service concepts
- consumer behavior
- customer satisfaction
- advertising and branding
- marketing concepts and communication strategies
- usability testing for apps, websites and e-commerce
- social and political surveys
Are you a company and need feedback on your product or service?
Are you a research agency or communication firm?
patients and healthcare professionals: comparing perspectives
Beyond the Panel: Synergies
Some healthcare market research requires listening to both the voices of those who experience care firsthand patients and caregivers and those who prescribe and manage the therapeutic journey: healthcare professionals. To meet this need, RFR International developed the SYNERGIES approach, combining both panels for healthcare research projects that demand a 360-degree perspective.
One partner, two panels: synergies that integrate diverse perspectives for a deep, comprehensive understanding
Our general population and consumer panel, through which we recruit patients, caregivers, and consumers of pharmaceutical products.
Our panel dedicated exclusively to healthcare professionals: medical specialists, general practitioners, pharmacists, and nurses.
